As the green beauty industry has gotten more noisy, there's a big focus on clean ingredients and beautiful packaging in order to stand out. But what about packaging? What ABOUT packaging? Shouldn't that reflect the green beauty space as well? Recycling does not save us. Minimizing, reusing and refilling should be at the forefront of the green beauty industry mission because beauty product containers, as pretty as they are, still end up in the landfill.