Greg and Joanne Starkman are pioneers who founded the brand in 2005 when they realized the need for clean, pure, organic and non-toxic professional quality hair care products. They trusted their innersense, sourcing the highest quality and Certified Organic ingredients, in the purest, most concentrated form, to create a complete, award-winning line of safe, sustainable and cruelty free personal care products. The ongoing result is salon performance formulas that hydrate, nourish and revitalize all hair types.