Skincare has become incredibly complicated – but it doesn’t have to be.
Despite what the multi-billion dollar cosmetics industry would like you to believe, it’s absolutely possible to look and feel great using local products made of simple and natural ingredients – and Maria is here to show you the way. She does this through makeup consultations, lessons and application in Toronto (and beyond); an online shop where you’ll find a curated selection of her favourite makeup and self-care products; and speaking engagements across Canada.
MARIA'S STORY
Maria Velve is a makeup artist and college professor by trade—an unexpected pairing that has led to a uniquely rich and fulfilling career. From teaching English in Korea to designing intricate costume makeup for film productions and managing a bustling luxury spa in downtown Toronto, Maria’s journey has been anything but ordinary.
While she found joy and purpose in both the classroom and the makeup chair, something always felt unfinished—until she discovered her true calling: empowering women over 40 to feel confident, radiant, and seen through simplified, age-inclusive beauty.
Today, Maria combines her artistic skill, teaching expertise, and deep empathy to help women embrace who they are—right now—through personalized makeup services, skincare guidance, and pro-aging beauty rituals. She’s not just redefining beauty for women over 40—she’s helping them reclaim it.
When she's not working with women or researching beauty products, you'll find Maria spending time with my husband and two sons. She also loves yoga, spending time in nature, and travel.
Green Beauty
Toxic ingreidents to avoid in cosmetics.
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