Layering for skin health

Oil and water for healthy skin.
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Age Gracefully

Your skin as it should be.
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Clean makeup

Naturally beautiful colour.
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Natural skincare

Clean, curated, and Canadian.

Making your Daily routine easier and healthier With A curated selection of clean, natural beauty products made (with love!) in Canada.

Book a FREE Call Today

Do you have a question about which makeup or skincare product is right for you? Set up a call with us and we can help you choose the right product shade, texture, and ingredients for your skin.

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The Secret To Aging Gracefully

In this free magazine-style guide, I will show you the quick shifts you can make to take care of your skin and age gracefully from mid-life and beyond.

Download the Guide
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Meet Maria

I’m Maria Velve, a certified makeup artist and Toronto's green beauty expert on a mission to connect you with clean and effective makeup and self-care products and teach you to use them in a way that makes you feel great and – most importantly – like yourself.

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Our Land, Our Beauty, Our Brands

We carry only the best in Canadian makeup and skin care, made by real people like Helena, Graydon, and Candace.

We stay current on all of our ingredients.

We are impartial and transparent regarding what works and what doesn’t based on personal testing and research.

We provide simple advice, tips and techniques for every woman.

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As Seen In

We've been featured in the publications below. Click a logo to view a feature.

Work with Maria

Reduce your product overwhelm with an one-on-one virtual green beauty consultation or makeup lesson or hire Maria for her expertise!

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Are expensive face oils worth it?

In this video, I compare expensive face oils with a face oil from a small-batch company. Should you be spending hundreds of dollars on an expensive face oil? What are your thoughts? I challenge these questions and give you my tips and food for thought next time you're shopping for a face oil.
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"Maria is so passionate about her work! She lives and breathes this stuff! It is also evident that she is a professional teacher, as she is so patient, and dedicated to teaching the skills required to do your own makeup later on. Maria was able to give me suggestions on how to do a good “light” job for the office, and how to do a bit more if I am going out in the evening. Her lessons will stick with me forever. She was also able to recommend products that work for my skin tone which was invaluable for me!"


"I have known Maria for about 8 years now, and she’s not only a good friend of mine, she is and will always be my go to person for beauty and make-up advice. Maria is committed, not only as a friend, but to anything she does in life. She is energetic, talented and driven. Maria was kind and generous enough to do my make-up for my wedding 6 years ago. The entire process was amazing! I am not one to wear any make-up but she made me feel so comfortable. She put my wants first, offered her opinion, and explained."

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