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Pure Anada Lip Scrub gift set

Holiday Collection 2024

Thoughtfully curated clean beauty gifts.

Pure Anada Compact Delight

Clean Makeup

Naturally beautiful colour

Maria Velve virtual skincare consultation

Work with Maria

Find the right products for your skin!

Meet Maria

Toronto's Green Beauty Expert

I’m Maria Velve, a certified makeup artist and Toronto's green beauty expert on a mission to connect you with clean and effective makeup and self-care products and teach you to use them in a way that makes you feel great and – most importantly – like yourself.

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Do you have a question about which makeup or skincare product is right for you? Set up a call with us and we can help you choose the right product shade, texture, and ingredients for your skin.



"Maria is so passionate about her work! She lives and breathes this stuff! It is also evident that she is a professional teacher, as she is so patient, and dedicated to teaching the skills required to do your own makeup later on. Maria was able to give me suggestions on how to do a good “light” job for the office, and how to do a bit more if I am going out in the evening. Her lessons will stick with me forever. She was also able to recommend products that work for my skin tone which was invaluable for me!"

ZEYNEP U 

"I have known Maria for about 8 years now, and she’s not only a good friend of mine, she is and will always be my go to person for beauty and make-up advice. Maria is committed, not only as a friend, but to anything she does in life. She is energetic, talented and driven. Maria was kind and generous enough to do my make-up for my wedding 6 years ago. The entire process was amazing! I am not one to wear any make-up but she made me feel so comfortable. She put my wants first, offered her opinion, and explained."

CINDY P

Maria in the press

Beauty Experts Say You Could Look So Much Better If You Do Any Of These Simple, Cheap Things
The 14 Best Clean Lipsticks for a Long-Lasting Bold Lip
From Grocery Store Aisles to Just About Everywhere, the Rapid Growth of Clean Beauty
Can Avocados Improve the Health of Your Skin?