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Paume

Paume

PAUME was born in 2019, inspired by a deeply personal moment when Amy Welsman and her husband brought their newborn daughter home. As new parents, germs became a constant concern, and hand sanitizer became a household staple. But the options were underwhelming—harsh on skin, unpleasant to use, and wastefully packaged. Determined to create something better, Amy launched Paume's first product, a moisturizing antibacterial hand gel. Since then, a beautiful collection of hand care products have emerged. 

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Meet Maria

Toronto's Green Beauty Expert

I’m Maria Velve, a certified makeup artist and Toronto's green beauty expert on a mission to connect you with clean and effective makeup and self-care products and teach you to use them in a way that makes you feel great and – most importantly – like yourself.