After the birth of her first child, Plume Founder and First Lady, Lauren Bilon, suffered from significant hair and eyelash loss. Her lashes regrew with a pharmaceutical product, but significant side effects including severely discolored eyelids, burning skin and blurred vision forced her to resort to using glue-on false eyelashes, which unfortunately led to a severe and painful eye infection.
Disenchanted by her options, but refusing to give up, Lauren took the reins and set out to create a new way of enhancing and protecting lashes. Lauren teamed up with her biggest supporter; her husband Brett. Then, with the help of internationally renowned cosmetic chemist Irene Schnell, they developed a completely new approach to lash growth that had never been done before.
The result was Plume’s patented combination of plant-based actives in a self- preserving formula that contains zero synthetic ingredients.