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Glow Smart. Block the burn.

Glow Smart. Block the burn.

Our curated sunscreen collection features clean, effective formulas designed to shield and nourish—especially for sensitive and mature skin.

Woman misting her face

Age Gracefully

Your skin as it should be.

Helena Lane

Helena Lane

Looking after your skin shouldn’t be complicated.

Pure Anada Compact Delight

Pure Anada

Committed to bringing you clean, natural, and affordable beauty products.

Work with Maria

Work with Maria

We simplify the journey to healthy skincare by offering expert guidance and handpicked, non-toxic products that support aging gracefully, mindfully, and authentically.

Shop Sale

Shop Sale

Take up to 70% off!

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Need a refresh?

Book a call with Maria!

Do you have a question about which makeup or skincare product is right for you? Set up a call with me and I can help you choose the right products, shades, and ingredients for your skin.

Meet Maria

Toronto's Green Beauty Expert

I’m Maria Velve, a certified makeup artist and Toronto's green beauty expert on a mission to connect you with clean and effective makeup and self-care products and teach you to use them in a way that makes you feel great and – most importantly – like yourself.

Maria in the press

Beauty Experts Say You Could Look So Much Better If You Do Any Of These Simple, Cheap Things

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