Pink House is owned and operated by Karen's daughter, sisters Tegan Klenner and Lindsay Sjoberg, but it was created in 2013 by their aunt Tracy Olesen and their mother, Karen Sjoberg. Karen was diagnosed with breast cancer, and in the time of her recovery, she was filled with horror at the chemicals in the products she was using daily.
This began a long and painful struggle to find all natural products in brands she once used to trust. Tracy was determined to help Karen find organic products, and in their disappointing search, they realized they may as well make them themselves and they did by trial and error, and a whole lot of research.
A few years later in 2015, Karen was sadly diagnosed with terminal cancer and passed away 8 months later. In 2018, Tracy handed over the business to Tegan and Lindsay who now continue the legacy their Mother left behind.