Like most great things, Toronto-based brand Yellow Beauty, was born out of love. Partners-in-life Jaz and Jamil started Yellow Beauty based on Jamil's experience attending the Holud ceremony in Bangladesh. It was there that he was introduced to the rich history of turmeric-based skincare through his family. Knowing Jaz struggled with redness and breakouts, they decided to put what he learned into practice. Together, they made something worth sharing.